RANDY FRISCH: COLES NOTES VERSION

Randy is the biggest Evangelist for Content Experience! He is also Chief Brand Officer & Co-Founder at Uberflip, a platform that empowers marketers and sales reps to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. Randy’s book F#ck Content Marketing is centred around exactly that—arming organizations to deliver personalized experiences that leverage content to engage audiences at scale.

WHO IS THE REAL RANDY FRISCH?

Randy’s favorite game growing up was “Two Truths and a Lie.” (Okay, actually that’s a lie. It was Operation.) In that spirit, rather than bore you with a normal bio, we thought we’d have some fun. Try and guess which of the following are true or a lie.

QUESTION 1

To get some social media love, Uberflip co-founders Randy Frisch and Yoav Schwartz once lip-synced and danced to Drake’s In My Feelings as part of the #InMyFeelings Challenge atop the CN Tower in Toronto, over a 1,000 feet above the ground.

TRUE LIE

This is absolutely true, and you can watch the video here.

QUESTION 2

Randy is a computer programming whiz.

TRUE LIE

Lie—Randy is not especially strong in computer programming. In fact, part of the inspiration for Uberflip was to build a solution for marketers who have good ideas but who can’t always execute on the technical side.

QUESTION 3

Before introducing Uberflip’s technology to marketers, Randy tried to sell it is as a content solution for media publishers.

TRUE LIE

True-inspiration comes in many forms.

QUESTION 4

Most of Randy’s keynote presentations include metaphors, quotes, and reference to his three kids.

TRUE LIE

If you’ve ever seen one of Randy’s presentations you know that this is 100% true.

QUESTION 5

Randy would spend so much time talking thought leader Jay Baer’s ear off about the content experience that Jay finally threw up his arms and told Randy to start a podcast.

TRUE LIE

True, and Randy couldn’t be more grateful for Jay’s continued advice. Check out the Conex podcast, co-hosted by the amazing Anna Hrach, here.