WELCOME TO CONEX:
THE CONTENT EXPERIENCE PODCAST

Content experience is not only about reaching our audiences where they are, but enticing them with a personalized experience of meaningful, useful content designed to boost engagement and drive conversions. Join Randy and his co-host Anna Hrach from Convince & Convert weekly where they talk shop with some of the most influential marketers sharing strategies, tips, and real-world examples of how they’re taking their marketing to the next level with memorable content experiences.

The show has been in production for over five years giving listeners over 200 podcasts to choose from! To catch new episodes of the Conex Podcast pick your go-to podcast app and make sure to follow! Randy always loves a healthy debate so make sure to tweet or message him on LinkedIn to challenge ideas and discuss strategy.

RANDY'S FAVOURITE EPISODES

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How to Rise Above Expectations With Talk Triggers

In This Episode:
Why Word of Mouth is So Important
How to Create an Effective Talk Trigger
How to Avoid Being Gimmicky

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How Wistia Took the Ultimate Risk on Creativity

In This Episode:
Wistia and the “1, 10, 100” Project
Tips for Evaluating When to Sell a Business
How Wistia Chose to Buy Out Angel Investors

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How to Capture and Hold Attention With Curiosity Gaps

In This Episode:
Capturing and Holding People’s Attention
Why Curiosity Gaps Keep Your Audience Coming Back for More
Creating an “Implied Call-to-Action”

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How to Build a Sustainable Video Marketing Program

In This Episode:
Video as a Relationship-Building Tool
Why Video Content is a Long-Term Investment
Improving the Overall Video Experience

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Get Rid of Content Marketing by Creating Better Content

In This Episode:
Why Intercom is Done with “Content Marketing”
Setting Up an Effective Editorial Calendar
How to Approach Repurposing Content

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How Krispy Kreme Creates Personal Experiences with a Global Audience

In This Episode:
How social can be used to engage your audience in product creation
Why being a B2C brand with a fun persona still requires strategy and planning
How to balance a personal experience with a global experience with a multinational audience

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TO SPEAK?

Randy's Book COMING MARCH 6TH
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