WELCOME TO THE
MARKETER'S JOURNEY

The Marketer’s Journey is a podcast dedicated to learning from senior marketing executives on the career journey they’ve taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle, or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer’s Journey features amazing conversations with marketing leaders who share how to attract and convert leads with personalization for the entire buyer journey.

Each episode will cover topics like digital marketing, demand generation, account-based marketing, sales enablement, content marketing, inbound marketing, martech, leveraging technology, and content experience.

RANDY'S FAVOURITE EPISODES

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Why Marketers Make Great Project Managers w/ Christina Bottis

In This Episode:
82% of the buying cycle is spent doing research, but not research that includes talking to salespeople.

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Brand Experience is an Inside Out Job w/ Julie Springer

In This Episode:
To create trust in the buyer’s journey, you have to be consistent.

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Why Empathy Is a Key Leadership Strategy for a CMO w/ Maria Pergolino

In This Episode:
Marketing is a discipline with a lot of functionally specific excellence—and a good CMO will let them get on with their expertise.

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Randy's Book COMING MARCH 6TH
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