Collection & Use of Information
Information we collect and use
Website Information and Analytics
In general, you can visit our Website without indicating who you are or submitting any personal information. However, we collect and/or maintain the IP (Internet protocol) addresses of all visitors to the Website and other related information such as page requests, browser type, operating system and average time spent on the Website. We use this information to help us understand Website activity and to monitor and improve the Website.
Tracer Tags & Web Beacons: The Website may also use a technology called “tracer tags” or “Web Beacons”. This technology allows us to understand which pages you visit on the Website. These tracer tags are used to help us optimize and tailor the Website for you and other future visitors to the Website.
Analytics: We collect information about how you use the Website, which may include the pages most read, time spent, zoom pattern, search terms and other engagement data on the Website. We use this information in order to better understand and improve the Uberflip Website.
We may also use a third party such as Google Analytics to help us gather and analyze information about the areas visited on the Website in order to evaluate and improve the user experience and the convenience of the Website, and to help us evaluate some of the specific information related to your Website visits. For more information or to opt-out, see “How Google uses data when you use our partners’ sites or apps”.
Online Interest-Based Advertising
We also work with third-parties such as ad networks and other advertising companies that use their own tracking technologies (including cookies, tracer tags, web beacons and pixel tags) on our Website and other websites in order to provide you with tailored advertisements on our behalf across the Internet (including social media websites and apps). These companies may collect information about your activity across your different devices on our Website and third-party websites (such as web pages you visit and your interaction with our advertising) and use this information to deliver ads that are more relevant and tailored to you on our Website and third party websites.
We adhere to the Digital Advertising Alliance of Canada’s (DAAC) Self-Regulatory Principles for Online Behavioural Advertising. To learn more about this interest-based advertising practice and to understand your options, including how you can opt-out of receiving interest-based ads from participating third-party advertising companies, please visit the Digital Advertising Alliance website at http://www.aboutads.info/choices/ or the Digital Advertising Alliance of Canada website at www.youradchoices.ca/choices.
To successfully opt-out, you must have cookies enabled in your web browser. Please see your browser’s instructions for information on cookies and how to enable them. Your opt-out only applies to the web browser you use so you must opt-out of each web browser on each device that you use. Once you opt out, if you delete your browser’s saved cookies, you may need to opt-out again.
Please note that even if you opt-out interest-based advertising by a third party, these tracking technologies may still collect data for other purposes including analytics and you will still see ads from us, but the ads will not be targeted based on behavioural information about you and may therefore be less relevant to you and your interests.
To opt-out of Uberflip specific advertising, please visit – https://www.uberflip.com/legal/#cookie-policy.
Location and Device Information
If you use a location-enabled service, we may obtain your consent to collect information about your device’s physical location in order to provide you with relevant content and to better understand our Audience Members. We may collect this information based on IP address or nearby Wifi access points and cell towers. You can change your device settings to allow or block the collection of location information. Please note that if you turn off the collection of location information, we may not be able to provide all services to you.
Transfers and Disclosures of Personal Information
Service Providers: In connection with our Website or the Services we provide to our Customers, we may transfer personal information to third-party service providers who provide services on our behalf in Canada, the United States or other jurisdictions. Our service providers are given the information they need to perform their designated functions, and we do not authorize to use or disclose personal information for their own purposes. For example, we may use service providers to host the Website, send email or other communications, generate leads, process payments, provide analytics and advertising services, moderate online discussions, and run our contests and surveys. For additional information about the way in which our service providers treat personal information, please contact us as set out in the “Contact Us” section below.
Sale of Business: We may disclose or transfer personal information to a third party as an asset in connection with prospective or completed a merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of Uberflip, or as part of a corporate reorganization or stock sale or other change in corporate control.
Legal obligations: We, our affiliates and our Canadian, U.S. and other service providers may provide your personal information in response to a search warrant or other legally valid inquiry or order, in the case of a breach of an agreement or contravention of law, for the purposes of detecting, preventing or suppressing fraud, or as otherwise required or permitted by applicable Canadian, US or other law (which may include lawful access requests by courts, law enforcement and government institutions in such foreign jurisdictions). Where disclosure of our Customer’s information is required by applicable law, we promptly notify our Customer prior to complying with such requirements (to the extent we are not prohibited from doing so).
We may also disclose personal information where necessary for the establishment, exercise or defense of legal claims and to investigate or prevent actual or suspect loss or harm to persons or property.
Aggregate Data: We may share aggregated, non-personally identifiable information publicly or to potential Customers, such as to show trends about the general use and effectiveness of our services.
We understand that data security is a critical issue for our Customers. We maintain reasonable administrative, technical and physical safeguards in an effort to protect personal information in our custody and under our control against unauthorized access, use, modification and disclosure.
We have personal information retention processes designed to retain personal information for no longer than necessary for the purposes for which it was collected or provided to us or to otherwise meet legal requirements.
Accuracy & Access
Subject to limited exceptions prescribed by law, you may otherwise request access, updating or correction of your personal information under our control by submitting a written request and satisfactory identification to Uberflip at the contact information set out under Contact Us below.